Seoul 2016: LINE Store In Itaewon

The world should finally be coming round to recognising what LINE is due to their recent, much-publicised IPO. I have been using it for nearly 3 years, and currently it is my favourite messaging app. Sure in my part of the world most people use Whatsapp, but I use LINE for communicating with the seriously cool people whom I like. 😉

Seoul 2016: Line Store InteriorSeoul 2016: Itaewon Line Store Interior
Nikon D610, 18mm, f/8, 1/40, ISO 200

Seoul 2016: Line Friends Cafe 2Seoul 2016: Itaewon Line Store Interior
Nikon D610, 18mm, f/8, 1/40, ISO 360

Funny thing is, LINE’s parent company Naverline is actually a Korean company. The story is that Naverline realised they could not compete with the long-established messaging heavyweight Kakaotalk in South Korea, so they went to start in Japan. In Japan it became a roaring success. Indeed looking at the platform, the cartoony mascots, the huge amount of Japanese-licensed IP available, one might sincerely mistake it for a Japanese creation! And perhaps it really is to a certain degree – “born in Korea but raised in Japan”.

The LINE store is really a thing to marvel. Pay a visit to one if you can! – WY

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