The practical decision guide: DX or FX?

DX or FX? APS or full-frame sensor? There are many articles and videos which explain the differences between the two formats. But a simple decision guide for users is missing. No problem, it just happens that I’m too lazy to write and qualify a whole bunch of scientific essays anyway – so I’ll just focus on putting together this simple, straight-forward guide to help users decide between DX and FX. Continue reading

Nikon’s mirrorless camera: Too late, but Nikon still as a chance

2017 Self Portrait2017: Self-portrait

It is no surprise to everyone that Nikon’s mirrorless strategy is in a shambles. Although the recently released D850 is getting rave reviews and in high demand, there is no doubt among observers that this camera could well be the DSLR’s last great hurrah. There will definitely continue to be DSLRs after the D850 for users who insist on using them – even Nikon did not kill film cameras immediately when digital cameras usurped film cameras in popularity. But I sense we have reached a turning point. Continue reading

The Fall Of Asahi Pentax And How It Relates To Nikon

In 1919, Asahi Optical Joint Stock Co. was founded and started manufacturing lenses for eyeglasses. They eventually progressed to manufacturing projection lenses, binoculars and camera lenses. In 1952, they released the first domestically manufactured SLR camera – the Asahiflex. In 1957 the Asahi Optical Company acquired the name “Pentax”. Since then “Asahi Optical” and “Asahi Pentax” became world-renowned names in photography. They were bigger than Canon and Nikon put together.
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Nikon Partners With FINA, And I Was Right About The Direction Of Nikon KeyMission

On 29 November 2016, Nikon announced that they are partnering with the Fédération Internationale de Natation (FINA) at the 13th FINA World Swimming Championships (25m) to be held from December 6 to 11, 2016, in Windsor, Canada.

An interesting part of the announcement is as follows:

“In addition, the construction of the pool for this event will be recorded with Nikon’s first action camera, the KeyMission 360, which is waterproof and capable of recording 360° video, and the images will be released on the Championships SNS. A cooperative promotional campaign encouraging visitors to take commemorative photos will be implemented at the Championships venue by the organizers and Nikon Canada Inc. to enhance the excitement of the event.” Continue reading

An Objective Analysis of Nikon’s Restructuring Announcement (8 Nov 2016)

When Nikon announced a massive restructuring plan including planned layoffs, haters rejoiced, online critics wrapped themselves with self-righteous correctness, arm-chair experts sprouted more nonsense, and more than a few Nikon users got a little nervous.

As usual all information is publicly available in Nikon’s corporate releases. They are actually surprisingly transparent considering the supposed gravity of the situation. Warren Buffet supposedly made his billions because he learned how to read the financial reports of the companies he wanted to invest in. So the astute investigator would have saved himself quite a bit of confusion. In fact, Nikon’s share price rose after the announcement, so reality could indeed be different from what netizens on photography forums perceive it to be. 😛 Continue reading

The Nintendo Switch – What Every Camera Company Should Learn From Awesome Nintendo

This post seems unusual and out-of-place for a blog which focuses on photography. But trust me there is a link in this article. We wish that the Japanese camera manufacturers would be more like Nintendo!

Nintendo has just revealed their new generation game console. If a picture says a thousand words, moving pictures probably say many more. So feast your eyes on Nintendo’s genius:

I have never owned a Nintendo console in recent years – my only experience with Nintendo is limited to their “Game & Watch” portable gaming gadgets in the 80s. Though I was (yeah, “was”) a Sony Playstation gamer, I held huge respect for Sony’s rival. The Nintendo Switch just reminded me of all the things that made this Japanese company so amazing. Let’s go down the list. Continue reading

Nikon Update September 2016: Message From The President

Nikon released a message from president Kazuo Ushida on 23 September. The message in its entirety is reproduced as follows:

As we celebrate our 100th anniversary in 2017, we are truly grateful for your continuous support and guidance. Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we have continued to challenge ourselves to provide a wide range of products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. Continue reading

Nikon’s Acquisition of Mark Roberts Motion Control

There is a part of Nikon’s Photokina 2016 presentation that has been ignored by every mainstream photography news site and blogger I can think of. Nikon had announced that they have agreed to acquire all of the shares of Mark Roberts Motion Control Limited, a manufacturer of robotic motion control solutions. No one really offered up any more commentary and analysis about it.

Well, mainstream media is mainstream media. Questions about the non-obvious don’t usually get asked. 😛

To quote from Nikon’s acquisition statement: Continue reading