An Objective Analysis of Nikon’s Restructuring Announcement (8 Nov 2016)

When Nikon announced a massive restructuring plan including planned layoffs, haters rejoiced, online critics wrapped themselves with self-righteous correctness, arm-chair experts sprouted more nonsense, and more than a few Nikon users got a little nervous.

As usual all information is publicly available in Nikon’s corporate releases. They are actually surprisingly transparent considering the supposed gravity of the situation. Warren Buffet supposedly made his billions because he learned how to read the financial reports of the companies he wanted to invest in. So the astute investigator would have saved himself quite a bit of confusion. In fact, Nikon’s share price rose after the announcement, so reality could indeed be different from what netizens on photography forums perceive it to be. 😛 Continue reading “An Objective Analysis of Nikon’s Restructuring Announcement (8 Nov 2016)”

The Nintendo Switch – What Every Camera Company Should Learn From Awesome Nintendo

This post seems unusual and out-of-place for a blog which focuses on photography. But trust me there is a link in this article. We wish that the Japanese camera manufacturers would be more like Nintendo!

Nintendo has just revealed their new generation game console. If a picture says a thousand words, moving pictures probably say many more. So feast your eyes on Nintendo’s genius:

I have never owned a Nintendo console in recent years – my only experience with Nintendo is limited to their “Game & Watch” portable gaming gadgets in the 80s. Though I was (yeah, “was”) a Sony Playstation gamer, I held huge respect for Sony’s rival. The Nintendo Switch just reminded me of all the things that made this Japanese company so amazing. Let’s go down the list. Continue reading “The Nintendo Switch – What Every Camera Company Should Learn From Awesome Nintendo”

Nikon Update September 2016: Message From The President

Nikon released a message from president Kazuo Ushida on 23 September. The message in its entirety is reproduced as follows:

As we celebrate our 100th anniversary in 2017, we are truly grateful for your continuous support and guidance. Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we have continued to challenge ourselves to provide a wide range of products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. Continue reading “Nikon Update September 2016: Message From The President”

Nikon’s Acquisition of Mark Roberts Motion Control

There is a part of Nikon’s Photokina 2016 presentation that has been ignored by every mainstream photography news site and blogger I can think of. Nikon had announced that they have agreed to acquire all of the shares of Mark Roberts Motion Control Limited, a manufacturer of robotic motion control solutions. No one really offered up any more commentary and analysis about it.

Well, mainstream media is mainstream media. Questions about the non-obvious don’t usually get asked. 😛

To quote from Nikon’s acquisition statement: Continue reading “Nikon’s Acquisition of Mark Roberts Motion Control”

Real Life Review: Nikon AF-S Micro Nikkor 60mm f/2.8G ED

Streets Of Myeongong 2016: Art Sculpture In The StreetStreets Of Myeongdong 2016: Art In The Street
Nikon D610, 60mm, f/2.8, 1/1600, ISO 100

There is quite a bit of confusion about the purpose and intended audience of the AF-S Micro Nikkor 60mm f/2.8G ED (Abbreviated 60G in this article). They can be summarized as follow: Continue reading “Real Life Review: Nikon AF-S Micro Nikkor 60mm f/2.8G ED”

The Nikon 2016 Report – A Peek At Nikon’s Future And Roadmap

Something funny happened over the weekend. I read Nikon’s 2016 Report for the financial year ended March 2016, and it was honestly one of the most entertaining piece of material I read this year. It was entertaining not because it was funny or because I am sarcastic, but because there is a refreshing level of honesty addressing the company’s troubling business situation and challenging outlook. There is also a good amount of interesting information regarding Nikon’s strategies for the future, so that just made the report more fun to read. If you are interested, you can grab a copy here. Continue reading “The Nikon 2016 Report – A Peek At Nikon’s Future And Roadmap”

Long-term User Review: Nikon AF-S Nikkor 18-35mm f/3.5 – 4.5G ED

Descending Escalator In X ShapeDescending Escalator In X
D610, 18mm, f/5.6, 1/40, ISO 100

I will start this review with a glimpse of the conclusion: Sometimes, you buy into a particular camera brand for certain advantages that you are looking for that is not available in the ecosystem of other camera brands. The AF-S Nikkor 18-35mm f/3.5 – 4.5G ED (abbreviated 18-35G) is a wonder that deserves this honour in the current Nikon lineup. There is no other camera system that offers a wide-angle zoom lens covering a full-frame sensor area that can fulfill a 3X criteria of being so light-weight, so high-performing, and so affordable. Nikon FX users who are looking for a wide-angle zoom and know that you will be stopping-down most of the time, just get the 18-35G now. Continue reading “Long-term User Review: Nikon AF-S Nikkor 18-35mm f/3.5 – 4.5G ED”

Long-term User Review: Nikon AF-S Nikkor 50mm f/1.8G

Lighted Path In The DarkLighted path In The Dark
Nikon D610, 50mm, f/4, 1/125, ISO 1800

To repeat myself in all my long-term review articles: This is not a scientific review with detailed graphs, charts, numbers and corner crops. There are already plenty of these on the internet. I believe those kinds of reviews fulfill a necessary function, but we don’t use our equipment in a laboratory. We use lenses to capture all manners of three-dimensional subjects in a multitude of environments at different distances under myriad lighting conditions. Since I always find myself looking for such actual end-user experience impressions, I decided to do one myself. 🙂

I bought the AF-S Nikkor 50mm f/1.8G (abbreviated 50G) together with the AF-S Nikkor 28mm f/1.8G ED (reviewed here) at the end of 2013, so I have been using it for more than 2 years prior to this review.
Continue reading “Long-term User Review: Nikon AF-S Nikkor 50mm f/1.8G”

Long-term User Review: AF-S Nikkor 28mm f/1.8G ED

Dongdaemun Design Plaza 8Dongdaemun Design Plaza: The Most Photographed Stairs Outside
D610, 28mm, f/8, 1/100, ISO 100

To state the obvious, a long-term user review is a late one. There are already abundant reviews of this lens with detailed graphs, charts, numbers and test shots. I agree that these testing methods fulfill a necessary and much-appreciated function, but solely relying on them is too-narrow minded. We use lenses to capture all kinds of three-dimensional subjects in a multitude of environments at different distances under myriad lighting conditions. Not just in a laboratory of limited size with mundane lighting. There are also questions about rendering aesthetics, which are characteristics that cannot be scientifically measured. When searching for lens reviews, I always find myself looking for end-user-experience articles to supplement those laboratory results.

Hence I figured I should do one of my own. 🙂 Continue reading “Long-term User Review: AF-S Nikkor 28mm f/1.8G ED”