Nikon

The Fall Of Asahi Pentax And How It Relates To Nikon

In 1919, Asahi Optical Joint Stock Co. was founded and started manufacturing lenses for eyeglasses. They eventually progressed to manufacturing projection lenses, binoculars and camera lenses. In 1952, they released the first domestically manufactured SLR camera – the Asahiflex. In 1957 the Asahi Optical Company acquired the name “Pentax”. Since then “Asahi Optical” and “Asahi Pentax” became world-renowned names in photography. They were bigger than Canon and Nikon put together.
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A Long Absence And Nikon’s Current status (March 2017)

Singapore 2017: Life Among GeometrySingapore 2017: Life Among Geometry
(Nikon D610, Nikkor 60mm f/2.8G Micro)

It has been a long time since I last posted. The main reason is because of work – in a single month I was out of the country for three weeks. I also had some problems with my home which saw a lot of necessary rectification works. As a result, I did not get around to post as often as I hoped to.

The good news is that things are just starting to settle down. The rectification works are still ongoing, but at least I managed to find a little time to post this.

I want to talk about the Nikon of March 2017. From my previous posts I had hypothesized that Nikon will finally reveal the successors for the D750 and D810 at CP+ 2017. Unfortunately and surprisingly, this was not the case. Apparently the scope of restructuring and retrenchment at Nikon was more severe than anyone could have guessed. Nikon basically turned up at CP+ 2017 which was held in their own home territory with nothing new to show. This is causing a fair amount of uncertainty among Nikon users. Those users who have already switched brands to Fujifilm, Sony, or other camera companies are justifiably hugging themselves for making the decision to abandon what appears to be a failing company. In all fairness, this does not seem like a bad decision at this point! Continue reading

Nikon Partners With FINA, And I Was Right About The Direction Of Nikon KeyMission

On 29 November 2016, Nikon announced that they are partnering with the Fédération Internationale de Natation (FINA) at the 13th FINA World Swimming Championships (25m) to be held from December 6 to 11, 2016, in Windsor, Canada.

An interesting part of the announcement is as follows:

“In addition, the construction of the pool for this event will be recorded with Nikon’s first action camera, the KeyMission 360, which is waterproof and capable of recording 360° video, and the images will be released on the Championships SNS. A cooperative promotional campaign encouraging visitors to take commemorative photos will be implemented at the Championships venue by the organizers and Nikon Canada Inc. to enhance the excitement of the event.” Continue reading

An Objective Analysis of Nikon’s Restructuring Announcement (8 Nov 2016)

When Nikon announced a massive restructuring plan including planned layoffs, haters rejoiced, online critics wrapped themselves with self-righteous correctness, arm-chair experts sprouted more nonsense, and more than a few Nikon users got a little nervous.

As usual all information is publicly available in Nikon’s corporate releases. They are actually surprisingly transparent considering the supposed gravity of the situation. Warren Buffet supposedly made his billions because he learned how to read the financial reports of the companies he wanted to invest in. So the astute investigator would have saved himself quite a bit of confusion. In fact, Nikon’s share price rose after the announcement, so reality could indeed be different from what netizens on photography forums perceive it to be. 😛 Continue reading

Why Canikon Needs To Respond To The Mirrorless Evolution, ASAP

(Images from CameraSize.com)

As we like to say in a creative visual industry, “a picture says a thousand words”.

camerasize2

The Hasselblad X1D is not only visibly smaller than Nikon’s current resolution and dynamic-range champion D810, it is also a considerable 255g lighter. That’s a lot of heft and weight! Bear in mind the Hasselblad has a physically larger sensor, more resolution at 50MB+, obviously superior dynamic range and better ISO performance! Continue reading

Nikon Update September 2016: Message From The President

Nikon released a message from president Kazuo Ushida on 23 September. The message in its entirety is reproduced as follows:

As we celebrate our 100th anniversary in 2017, we are truly grateful for your continuous support and guidance. Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we have continued to challenge ourselves to provide a wide range of products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. Continue reading

Nikon’s Acquisition of Mark Roberts Motion Control

There is a part of Nikon’s Photokina 2016 presentation that has been ignored by every mainstream photography news site and blogger I can think of. Nikon had announced that they have agreed to acquire all of the shares of Mark Roberts Motion Control Limited, a manufacturer of robotic motion control solutions. No one really offered up any more commentary and analysis about it.

Well, mainstream media is mainstream media. Questions about the non-obvious don’t usually get asked. 😛

To quote from Nikon’s acquisition statement: Continue reading